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Surfer uses IBM Watson for article sentiment analysis, plus Google’s NLP API to pull relevant entities (i.e.
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You may also know Surfer as the company behind the great, free Chrome extension Keyword Surfer, that overlays SERPs with juicy keyword volume estimates. Use the Surfer Chrome Extension to get recommendations when writing in Google Docs or WordPress.Add notes and send content briefs to writers.Quickly view how competitors write about key topics within the editor.Get a list of questions to answer in an article.Pull NLP data from Google’s API for any keyword.Check if content is over- or under-optimized for specific keywords.Select specific competitors to measure content against.Put a keyword in Content Editor, analyze the real-time SERP and get suggested word count, and terms to use.That all sounds like a lot, so here are some of the specific ways I have used Surfer to optimize my own content and make recommendations to clients:
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Surfer (also known as Surfer SEO) is an on-page SEO tool that helps writers/editors optimize content for SEO through keyword research, SERP analysis, content audits and a content editor tool. 21 Best SEO Content Optimization Tools in 2021 1.
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If you’re still keen, here are the top tools you can choose from. That’s said, these tools can make some of the research easier, give you writing inspiration, and help you work with external writers that may not know as much about SEO as you do. It’s not as simple as: “put keyword in tool, get perfect SEO outline”, despite what sales pages may lead you to believe.
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You’ll also need to spend some time actually using the tools, learning the UI, and making manual tweaks to the suggested keywords and settings each time you run the software. There’s no substitute for hard work, and you’re still going to have to write/optimize the words on the page yourself. Help writers keep SEO in mind when writing.Quickly improve rankings for already published content.Save time manually researching and writing outlines.You don’t need to use any content optimization software, to rank well but there are some benefits: Why do you need content optimization tools? IBM Watson + Google NLP ($99+/month plans)Ĭontent optimization tools provide a framework for writing content that will rank highly in search engines, usually using some form of natural language processing (NLP) and correlations from search engine results page (SERP) data. Check each site for detailed pricing info. Prices are based on monthly subscription costs, but some tools offer discounts on annual subscriptions. Here’s a quick summary table so you can see how all the tools compare at a glance. Content optimization tools will only take you so far….All-in-one SEO vs specialist content tools.21 Best SEO Content Optimization Tools in 2021.
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